Location matters – and we bring the message where our clients’ customers are. We are a digital, location-based platform connecting consumer conversations and brand/retailer connectivity across anything to do with “where you are” and “what’s happening now” to drive a consumer action.
Adcentricity’s platforms help to answer 4 key opportunities in location-based media opportunities:
The combined platforms understand patterns for a monthly aggregate audience of almost 1 billion, cross reference over 502 million data points, and allow access to, on average, 100 location-based partners.
Originally designed to support in-store and place-based IP video screens, the platform has matured to include many forms of location-based digital media.
Our capabilities include enterprise-level consumer segmentation and targeting capabilities, an extremely sophisticated inventory/publisher control system, all of the workflow to make a fragmented landscape easy to understand, purchase, execute and evaluate, and an exciting new capability to automatically make messages contextual or local on a location-by-location basis tied to a brand’s business objectives.
-Consumer insight and behavioral targeting
-10,000 + product, service, category, psychographic & media variables
-502 million data points
-Nielsen, Polk, Simmons, Environics Analytics, PMB, BBM…more
-Purchase intent indexing (MPI)
-“No-waste” targeting efficiency
-Increased ROI opportunity pre-buy
Automated Creative Solution:
-Automates localized digital ad content
-Multi-channel media formatting & rendering
-Facilitates new creative solutions
-Single source content distribution
-No cost added value to media clients