Aligning Your Network With The Industry Leader
Market Fragmentation
ADCENTRICITY works closely with its network partners to help them understand the changing needs of media planners and their campaign requirements. The current complexity involved in effectively staging comprehensive advertising campaigns across multiple networks makes the digital out-of-home medium unapproachable to many buyers and limits the ability of networks to get a seat at the planning table.
Market Clarity
Adcentricity puts the unity in digital out-of-home opportunity
The ADCENTRICITY solution delivers the ability for media buyers and brands to consider your network as part of a powerful and manageable media opportunity.
Solution
Without scale, media agencies and brands have a difficult time considering independent networks as viable media options for regional or national campaigns. ADCENTRICITY strengthens the digital out-of-home industry by opening the door to the collective customer. The ADCENTRICITY solution is not intended to replace existing network sales initiatives or to represent the network's brand. ADCENTRICITY exists to complement your existing sales activity and strives to be a trusted and effective partner.
ADCENTRICITY's aggregation of digital advertising networks
= a more effective consolidated Network
= a more powerful delivery of the advertiser's message
Benefits
Maximum Revenue
Our commitment is to help you earn the maximum yield for your inventory. Ultimately, our network partners benefit from considerable exposure to revenue through ADCENTRICITY advertising sales.
Quality Advertisers
Our experienced national advertising sales team consists of seasoned media sales, marketing and ad professionals who consistently generate high quality, high performing local, regional and national campaigns from recognizable brand advertisers.
Advanced Technology
Our advanced proprietary software platform and reporting systems offer all the controls needed to ensure that everyone involved in the value chain earn the highest revenue possible.
Superior Support
Our experienced network support team is well known throughout the industry for providing consultative services that increase your earnings and performance, in addition to all general customer service and account maintenance inquiries.
Quality Affiliates
We only partner with leading edge networks who provide innovative local, regional and national advertising opportunities.
Planting Seeds for Success
ADCENTRICITY routes opportunities to networks based on multiple sources from advertisers, agencies, media buyers and planners. By ensuring that these opportunities are optimally matched for performance, both parties are able to drive higher profits and more effective campaigns.
ADCENTRICITY acts as the single-source interface between advertisers, agencies and networks, providing clarity in the fragmented digital out-of-home marketplace.
Our professionals have each spent more than ten years in ad sales, new content development and interactive roles.
Our technology does not require networks to make any modifications to their systems.
Enrolling with the ADCENTRICITY team
ADCENTRICITY works closely with brands, media agencies and creative agencies to deliver a comprehensive media solution to access the targeted consumers which each Network serves.
Enrolling is simple; Complete your ADCENTRICITY network profile including general profile, venues, screens, audience traffic, content specs and rates. Contact Graeme Spicer for information about enrollment at 1.866.568.3142.
